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Advertising: the perfect post-Soviet sector

Overview

The attraction of Russia's new consumer sectors for growth investors is not limited to buoyant domestic demand. Most of these sectors did not exist under Soviet central planning. This creates unique opportunities to gain market share in one of the world's largest economies. The media sector takes this story one stage further. It is not only a perfect example of this phenomenon but also a direct play on it. For it is through advertising that consumer brands and products can realize...

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