Shumita Sharma Deveshwar

Director, India Research
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Siddharth Singh

Research Assistant

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Negative macro environment starts taking its toll on consumers

Overview

The seriousness of a sustained economic slowdown in India is becoming increasingly evident from the sluggish growth in consumption, which has traditionally been the economy’s stronghold. The first consumer sector to take a hit from the negative macroeconomic environment was the automobile sector. But persistent inflation and the continued weakness in investment growth (with its implications for job creation and wage growth) are starting to take their toll on other consumer-related...

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