Tata's Nano

Overview

The recent launch of the Tata Nano is a vivid demonstration of India’s emerging manufacturing capabilities and the ability of Indian firms to use their design and management strengths to produce innovative new products. Although the Nano is aimed at a specific market niche, it is but one of several steps Tata is taking towards becoming a globally competitive automotive manufacturer – including its impending acquisition of Jaguar and Land Rover.

Still, the Nano faces a number of...

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