Shumita Sharma Deveshwar

Director of India Research
+44 203 006 3102

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Recent India research

* India: Strong economic growth to remain local, Shumita Sharma Deveshwar, 15 Jun 2017
* India: Return of cash bodes ill for tax revenues, Amitabh Dubey, 1 Jun 2017
* India: GST rollout threatens supply disruptions, Shumita Sharma Deveshwar, Amitabh Dubey, 25 May 2017
* India: Political decisions will disrupt reform, Amitabh Dubey, 18 May 2017
* India: Headline GDP obscures unbalanced growth, Shumita Sharma Deveshwar, 4 May 2017

See all our India research >>

INDIA: Rural demand to the rescue

Overview

India’s rural economy is in a sweet spot after an increase in government spending on rural programmes and four years of strong harvests. A rise in rural per capita incomes has created purchasing power for greater volumes and higher-priced products, cushioning the slowdown in urban demand for firms selling consumer goods and services. Policymakers and companies are counting on the 700 million-strong rural market to sustain overall consumer demand and economic growth.

A weak...

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