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Recent India research
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|India: On the road in Mumbai and New Delhi: Investor optimism is high, despite the looming risk of economic disruption, Shumita Sharma Deveshwar, Jon Harrison, 16 Feb 2017|
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See all our India research >>
INDIA: Rural demand to the rescue
India’s rural economy is in a sweet spot after an increase in government spending on rural programmes and four years of strong harvests. A rise in rural per capita incomes has created purchasing power for greater volumes and higher-priced products, cushioning the slowdown in urban demand for firms selling consumer goods and services. Policymakers and companies are counting on the 700 million-strong rural market to sustain overall consumer demand and economic growth.