E-commerce industry nascent but increasingly active

Overview

The travel sector dominates consumer e-commerce in India, helped by the entry of low-cost airlines and the online success story of the country’s vast rail network, as well as rising domestic tourism. But as competition grows, travel portals are trying to distinguish themselves through the services they provide, including personal contact with customers. Many other e-commerce companies have also adopted this hybrid model, modifying what is usually the automated character of the...