Amitabh Dubey

Director of India Research
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Wholesale liberalisation

Overview

India is in the early stages of a transition from a regulated and monopolistic agricultural marketing network loaded with transaction costs to a freer, commodity exchange-based system. One notable effect of the liberalisation of relevant state legislation across the country is the rapid growth of ‘contract farming’ based on disintermediated commercial relationships between farmers and commercial off-takers. PepsiCo has been a pioneer in this area since 1989 when it began a...

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