Consulting firms, the media and market commentators have recently heralded the arrival of a new wave of multinational corporations, primarily from the BRICs, that are scouring both developed and developing countries in pursuit of new markets, natural resources, technology and skilled labour. Although the factors pushing BRICs firms to expand abroad will only grow stronger over time, emerging multinationals’ continued expansion into new markets is not a foregone conclusion.
BRIC...
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