Dian Qu

Analyst, China Research
+44 (0)203 008 5764

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Recent China research

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Advertising age blossoms for emerging 'brand nation'

Overview

China is the world’s second-largest advertising market after the United States, with total spending rising at an average annual rate of 25 per cent to an estimated 245 billion yuan in 2008. Increasing personal incomes and expanding retail sales are driving this expenditure. Domestic demand and brand building will power continuing growth well beyond the Olympic surge and give international advertising agencies a play on the growing but state-dominated mass media scene.

This state...

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