Dian Qu

Analyst, China Research
+44 (0)203 008 5764

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Recent China research

* China Watch: Strong global growth a tailwind for China's deleveraging, Michelle Lam, Trey McArver, Larry Brainard, 14 Dec 2017
* China Watch: Outlook for 2018, Larry Brainard, Trey McArver, Michelle Lam, 7 Dec 2017
* China Perspective: North Korea scores, US stuck, Jonathan Fenby, 1 Dec 2017
* China Watch: The profit cycle – still some way to go, Michelle Lam, Trey McArver, Larry Brainard, 30 Nov 2017
* China Watch: China’s road to an automotive superpower, Michelle Lam, Trey McArver, Larry Brainard, Kingsmill Bond, 23 Nov 2017

See all our China research >>

Advertising age blossoms for emerging 'brand nation'

Overview

China is the world’s second-largest advertising market after the United States, with total spending rising at an average annual rate of 25 per cent to an estimated 245 billion yuan in 2008. Increasing personal incomes and expanding retail sales are driving this expenditure. Domestic demand and brand building will power continuing growth well beyond the Olympic surge and give international advertising agencies a play on the growing but state-dominated mass media scene.

This state...

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