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Recent China research

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China's big beer future

Overview

Although China is the world’s largest consumer of beer, per capita consumption is still low compared to that of the US and Europe. This offers major growth opportunities for the large domestic breweries and international companies, which have bought into the Chinese market as they strengthen their distribution networks, move into regionalised markets, accept limited profitability to expand sales, and absorb current increases in input costs that put a strain on smaller...

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